Executive Data Intelligence
Transforming executive decision-making with BigQuery and Looker Studio ecosystems
We engineered a unified data environment that bridges the gap between raw backend metrics and high-level strategic oversight, eliminating manual reporting overhead.
The primary objective was to solve the 'Data Silo' crisis where leadership spent more time debating the accuracy of reports than acting on them. By centralizing disparate sources like CRM, Ads, and ERP data into BigQuery, we created a single version of the truth.
Our solution focused on high-speed data processing and intuitive visualization. We replaced 15+ hours of weekly manual data stitching with a serverless architecture that updates in near real-time, allowing the executive team to monitor KPIs like ROAS, Net Margin, and Customer Acquisition Cost at a glance.
The Story
Before this implementation, the client was operating in a state of 'Data Blindness.' Weekly board meetings were often delayed because marketing data didn't match sales figures, leading to friction and missed opportunities. We stepped in to build a bridge between their raw data and their boardroom, ensuring that every chart in Looker Studio was backed by the industrial-strength processing power of BigQuery.
Our Approach
We followed a three-tier strategy: Centralize, Cleanse, and Communicate. First, we used automated pipelines to ingest data into BigQuery. Second, we wrote optimized SQL views to cleanse and join the data into meaningful business metrics. Finally, we designed a high-fidelity Looker Studio dashboard focused on 'Actionable Insights' rather than just 'Pretty Charts,' allowing executives to drill down into specific regions or product lines with one click.
- Architected a centralized data warehouse in BigQuery to eliminate silos across Sales, Marketing, and Operations.
- Developed automated ETL/ELT pipelines to ensure real-time data ingestion and eliminate manual CSV exports.
- Implemented rigorous data cleaning and transformation using SQL views to ensure 'Single Source of Truth' accuracy.
- Designed high-performance Looker Studio dashboards featuring interactive drill-downs and custom KPI tracking.
- Established automated executive alerts and scheduled reporting to streamline weekly stakeholder reviews.
Let’s Build The Future Together.
